Professional Real Estate Photography
The Real estate market is very competitive. Professional real estate photography helps to create the best impression for the potential buyers and impression sells! If you are listing homes in the greater Austin area and Central Texas and need some help with the way your listings look, let me help.
Pictures Help Sell
It’s well known that potential buyers look online these days, and the general recommendation is for a home listing to have excellent high-quality photographs to attract them to go see the property. An example of the sentiment is found on the Real Estate Marketing Plans website. An article on the Wall Street Journal discussed the benefits as well: What a Picture’s Worth. This article cites research showing that good photographs increase the value of the property significantly. Another article on the Wall Street Journal talks about how much great pictures matter: Get a Picture-Perfect Home Sale
Beautiful Homes Don’t Photograph Well By Themselves
No matter where the home or property is and not matter how good it looks in person, a home can be sold more quickly and at a higher price if it shows well online and in printed marketing materials. Professional real estate photography is required to give a home the quality marketing it deserves. So many homes and properties are listed with poor quality photographs; poor lighting, dark rooms, windows white with sunlight, structural lines curved and bent, flashes in mirrors and windows and bad perspectives. I never let any of those things happen to a home I photograph.
Reasons to Go Professional
Light is important to the way a home is perceived, especially on the web. A great camera and an average attempt to photograph a property will never capture all the range of color and intensity of light in a typical house. So, we need special techniques and equipment combined with skill and time to correctly convey what we know a home looks like to the human eye. The effort required is a function of the arrangement of natural and artificial light in the property or home. The main technique needed to make it all work is to add appropriate light inside a property to augment the existing light just right, balancing what comes in through the windows and doors. If done properly, it looks “natural” and the additional light is effectively invisible in the photograph. It makes all the difference in the results.
I create images that are designed to help sell the home. I want the listing to say “Come see this house!” when a potential buyer lands on the page.